A look behind the scenes of Glug's UN 'Global Goals' poster campaign
Towards the end of 2015 and earlier this year, a group of artists from around the world joined forces in support of the UN’s 2016 Global Millennium Development Goals.
Having just been rewritten by a host of world leaders during the UN’s Sustainable Development Summit, the series of ambitious targets have been designed to end extreme poverty, hunger and climate change by 2030.
The end game? To “make the world a better place."
With this in mind Glug, a global network for the design and creative community, initiated a project to celebrate and raise awareness around the new goals from a creative point of view.
To do this, it brought together 17 designers from around the globe for its #Glug17 project. Each of the artists chose a particular goal to depict via a poster. There was a wide ranging set of world-changing goals to tackle – from eradicating poverty and improving the quality of education to achieving gender equality and taking action on climate change.
The result was 17 unique pieces of artwork, which went on display online. To maximise the output of the project, Glug worked with motion studio Found and Studio Output to produce a short documentary exploring how the artists involved came up with and executed their concepts.
Launching tonight, the 10-minute documentary (below) gives a behind the scenes look at the creative process and includes interviews with all of the artists involved, including Craig Black, Valentina DelFilippo, creatives from Pentagram, Vault49 and more.
All the individuals involved in the project gave up their time freely to help raise awareness for the global goals and ensure politicians around the world are “held to account”.
“We’re immensely proud of this project,” said Ian Hambleton, group managing director at Studio Output, and Glug founder. “Over the past 2 years Glug has grown from London to 18 cities around the world. We wanted to do something to unite creative talent from across the globe, so through our network of collaborators, we’ve been able to bring together an exceptional group of talent. All of whom have all given up their time freely in order to create a series of artworks for such an important cause.”
Several other initiatives have been activates to help promote the Global Goals since their launch last year, including 'We Are the People' which saw stars like Daniel Craig, the Queen and John Legend pull together to put pressure on leaders to commit to the new plan. You can view the full set of #Glug17 posters below.
Glug17 - Poster
