Campaign India is set to go online-only, using print only for special editions, in a move it is describing as “choosing to stay ahead of the curve”.
The most recent issue, dated 13 May, is the final print edition. The brand announced a new website to counteract the closure of the print operations.
In a joint byline, Gokul Krishnamoorthy, managing editor of Campaign India and Adrian Barrick, global brand director of Campaign, said the decision was made by Campaign’s publishers Haymarket.
“Information, insight or inspiration, this audience needs to be served the content it needs when it needs it. Campaign India’s publishers have therefore chosen to focus their investment on a digital – rather than print – platform. Our new digital identity will reveal itself circa 20 May at CampaignIndia.in, on a smart-screen near you. So this, the issue dated 13 May 2016, will be the last regular print issue of Campaign India. By that, we mean that your go-to title for the best work and thought leadership in advertising and marketing will continue to bring out special print editions,” read the post.
The post also alludes to a change in the content on Campaign India, aligning it more with the content to the UK title. It follows recent changes to the UK version of the title, which recently swallowed up the staff of other Haymarket marketing industry titles including Marketing and Media Week, which were closed last month.