Pestle Herbs launches new product ranges with AgencyUK
Online e-tailer Pestle Herbs is working with AgencyUK to create a targeted digital campaign for the launch of a series on new product ranges. The campaign follows the agency’s appointment earlier this year to develop brand strategy and manage brand communications.
www.pestleherbs.co.uk has been launched to meet the huge increase in demand in the UK for herbal products and homemade herbal remedies, such as the use of dried Echinacea as an immune system booster, Milk Thistle for detoxing or rubbing an Arnica salve on to bruises or weary muscles.
Delivered by AgencyUK, the brand’s new campaign includes comprehensive audience segmentation to inform the online advertising, search and email campaign strategy. Consumers will be targeted on their behavioural preferences when either engaging in, or searching for, content related to their interest.
Matthew March-Smith, managing director of Pestle Herbs, said: “The successful digital campaign has allowed us to precisely target consumers who desire to know and understand what is in their products and where they come from, and therefore facilitate the growth of our increasing loyal customer base.”
Sammy Mansourpour, managing director of AgencyUK, said: “Audience segmentation has helped us to create an informed and successful campaign. Pestle Herb’s target consumers are vocal, keen to learn, hungry for content and eager to share and our campaign has allowed for Pestle Herb’s to reach out directly to them.”
New products from Pestle include an oral relief Hay Fever spray and a do-it-yourself herb First Aid kit for those who wish create their own remedies at home.
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