Peppa Pig bringing home the bacon for Entertainment One as its forecast to be a $2bn brand

Animated children’s TV staple Peppa Pig is edging towards $2bn in revenue as it continues to perform admirably on a global scale.

The show from media company Entertainment One, which distributes the likes of Spotlight and The Hunger Games, made $1.1bn in retail sales in the year ending March 2016.

With 500 new TV deals inked during this period, the show continues to grow, and Giles Willits, Entertainment One’s chief financial officer, claims this will reach as high as $2bn between three to five years.

Willits said: “We do believe we can get Peppa to $2bn in sales in the medium term. We are really only just starting in the US, which is far and away the biggest market for licensing and merchandising in the order of 50 per cent of the total.

He concluded: “Momentum is really building there and there are opportunities opening in markets like France and China.”

Elsewhere in the business, Entertainment One reported movie revenues were down seven per cent on the previous year and as a result, shares in the company fell by six per cent.

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