Business on the Move: Cancer Research UK, Habitat, Dreams and more
Cancer Research UK has appointed Anomaly London as the new creative agency for the charity’s Race For Life events. Anomaly London already handles the charity’s main advertising account, having won the business after a competitive pitch in 2015. Anomaly takes over from Mother, which held the Race For Life account since 2013.
Habitat, the homeware store, has appointed Rapier to handle its CRM account following a competitive pitch process against Planning Inc and MRM Meteorite. CRM for the brand was previously handled in-house. Rapier has been tasked with helping the brand to develop a "more customer-focused marketing and communications operating model". The agency will create a customer database, new customer segmentation and put together an eCRM programme.
Creative agency Space has been appointed to work on the Starbucks’ Ready to Drink range, which is produced and sold across EMEA by Arla Foods. Space won the work following a competitive three-way pitch to work with Arla. Space will be responsible for all UK above the line shopper marketing, promotional and brand experience activity. The first integrated campaign will launch in June.
Bed specialist Dreams has appointed DAC Group to drive local search activity.
Richard Voyce, head of eCommerce at Dreams said: “Local search represents an exciting opportunity, allowing us to capture demand at an increasingly local and personal level. DAC’s deep expertise, combined with their proprietary technology has brought a rigour and process to an area of our marketing that historically been challenging.”
Online print brand instantprint has appointed Intermarketing to handle its SEO account following a competitive pitch. In a brief which aims to drive customer engagement and continue the growth of the brand online, the agency will provide technical consultancy as well as wider digital strategy and content marketing to the printing business.
Lombard Odier has appointed Rainey Kelly Campbell Roalfe/Y&R to be its first global advertising agency partner as it prepares for a major branding and advertising launch campaign. The agency won the account following a competitive international pitch involving BETC Paris, Kids Love Jetlag and Armanda Testa.
The Money Shop has appointed media agency John Ayling & Associates (JAA) to takeover its £1.8m media planning and buying business without a pitch after an initial trial period. JAA takes over from incumbent agency was M2M. The Money Shop is currently preparing the refurbishment of its 235 retail outlets and is bolstering its digital presence.
Shelter re-appointed JAA after a competitive re-pitch. JAA will be working on Shelter’s fundraising activity to support Project 50, as the charity turns 50 this year, as well as the charity’s traditional Christmas appeal in both offline and digital.
Garmin, the sat-nav and GPS device maker, has also appointed JAA to handle its media account in the UK and Ireland following a competitive pitch. JAA takes over from incumbent company AMS. JAA will support an upcoming campaign that will include a mix of TV/radio, digital social media.
Varta Consumer Batteries, part of the global Spectrum Brands family - a diversified consumer products company - has appointed creative communications agency, Refinery, to head up its first UK campaign. Working alongside the Varta UK marketing team and the appointed media agency, Manchester’s Refinery will debut a brand awareness campaign set to challenge battery market giants, such as Duracell and Energiser.
Shaw Trust, a national employment, disability, learning and skills charity that helps people to achieve their work ambitions and gain greater independence, has selected web development agency MMT Digital to build one of Britain’s most accessible websites.
i-to-i, one of the UK’s leading providers of Teach English as a Foreign Language (TEFL) courses, has appointed We Are Boutique to handle its digital marketing. Having undertaken one of its biggest transitions by migrating multiple sites into one fresh hub, i-to-i needed appropriate strategic steps to boost its digital acquisition strategy. Tasked with developing i-to-i’s international digital presence, Boutique has implemented a strategic campaign by territory.
The Hotel Management Company (THMCo), a newly-launched venture spearheaded by leading hospitality industry players, has appointed Rooster PR to deliver a B2B awareness campaign. Rooster’s brief is to build brand awareness for THMCo among key audiences, including hotel owners, investors, lenders and developers. Planned PR activity will leverage the board members’ expertise, with a focus on thought leadership articles, opinion pieces, profiling, commentary, and speaker opportunities.
David Lloyd Clubs, the UK’s largest members only racquets, health and fitness club operator, has appointed isobel as its lead creative agency following a competitive pitch process. isobel will create a new brand campaign to launch later this year across TV, digital and social media. This will be the brand’s first ever TV campaign and follows a considerable investment and upgrade across David Lloyd’s 81 UK clubs.