The Electoral Commission has launched a major public awareness campaign to remind people they must register to vote by the 7 June deadline if they want to vote in the EU Referendum.
The ‘Unmissable’ campaign will launch this week across TV, radio, video on demand services, billboards, digital and social media and will run until polling day
Created in partnership with MullenLowe London, the awareness drive is attempting to cut through the noise around the EU referendum by creating eye-catching advertising which “you can’t miss”.
The TVC was directed by Nadia Marquard Otzen of Academy films and is based on the campaign the Commission and MullenLowe London ran ahead of the Scottish independence referendum which saw 84 per cent of people admit they recognised the advertising.
To coincide with the campaign the Electoral Commission has also launched an impartial information booklet to 28 million households across the UK. The booklet reminds voters that if they are not already registered to vote then they must do this by the deadline of Tuesday 7 June.
Alex Robertson, director of communications at the Electoral Commission said: “This is an historic event and we don’t want anyone to miss out. A lot of people won’t have voted in a referendum before or will be unsure what the question is. Our booklet and associated awareness campaign gives everyone the information they need.”