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Mobile apps risk hampering customer feedback, says Swrve VP

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By Michael Feeley, Founder and chief exec

May 17, 2016 | 2 min read

The uptake of branded mobile apps by customers is hampering the ability to collect customer satisfaction data, according to mobile marketing specialists Swrve.

Tom Farrell of Swrve
Tom Farrell is VP of marketing at Swrve.

Speaking prior to an upcoming webinar on the subject, Swrve’s vice president of marketing Tom Farrell said: “We all know that it’s vital to monitor how your customers feel about your business, but now that so many of those customers live behind the mobile app, many traditional methods for collecting customer feedback aren't as effective as they used to be.

"But there is hope. Mobile is both a challenge and an opportunity in this space, and used wisely, it can help deliver customer feedback that is more timely and accurate than ever before".

To look at how that might work, Farrell and his colleague Barry Nolan, vice president of strategy at Swrve, are to host a webinar - Measuring Customer Satisfaction In a Mobile World: A Practical Guide – on 19 May at 5:00pm (UK time). The webinar is available to participate in live or to listen to on demand following the live event.

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Trusted by companies like Electronics Arts, Warner Bros., Life360, Sony, McAfee, and many more-Swrve is the world's leading mobile marketing automation platform. 

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