MEC promots Kathryn Saxon to the newly created role of head of research

Media agency MEC has promoted Kathryn Saxon to the newly created role of head of research as it looks to offer its clients more in depth insights to direct strategies.

Saxon, previously MEC's research group consulting director, has been with MEC for ten years having joined as a consultant before rising to group director with a seat on MEC’s digital strategy board.

Recently Saxon led the roll out of MEC’s Webtrack product and GroupM’s new insight and planning resource, ‘LIVE Panel’ across the UK and also merged the research and social insight teams into a combined unit to deliver a centralised insight hub to meet the agency’s strategic thinking and measurement briefs.

Discussing her work David Fletcher, MEC's chief data officer, said: “Under Kathryn’s leadership, our Research and Insights team has grown into a standalone, market leading proposition, which delivers leading edge technical and strategic thinking to clients.”

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