By John McCarthy | Media editor

Cheil Worldwide

|

cheil worldwide article

May 16, 2016 | 2 min read

Cheil Spain and Samsung Electronics have created a new swimming cap to aid blind Paralympic swimmers.

The disruptive headpiece, called the ‘Blind Cap’, will alert competitors as to when they have to flip turn at the end of the pool and commence another length.

The Bluetooth enabled cap vibrates when wearers are to flip and was developed with the Spanish Paralympic Committee.

The coach taps a prompt on their smartphone which communicates with the cap.

Breno Cotta, executive creative director of Cheil Spain, said: “Blind Cap is an innovation that builds upon one of Samsung’s core values, which is ‘meaningful progress through technology’. It’s much more than a wearable, it serves as a standard of innovation and we are convinced that it will soon be a reality in the Paralympic Games. It is a winning lap for Paralympic swimming.”

Malcolm Poynton, global chief creative officer Cheil Worldwide, said: “We believe mobile is central to how brands connect with consumers today. As a network, we’re excited to continue leading the way, with Blind Cap being yet another example of how we’re innovating with Samsung’s mobile technologies to help improve everyday life.”

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