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By John McCarthy, Opinion Editor

May 16, 2016 | 1 min read

McDonald’s has launched a new UK ad reminding the public the role it plays in bringing ‘Good Times’ to the public.

Leo Burnett tasked James Rouse with directing the slot, which comes as a minute long work with two 30 second cuts. It was tasked with bringing to the fore the familiar, relatable moments its customers experience on a daily basis.

The minimalist piano cover of The Jam song, ‘That’s Entertainment’ helps hit home the point. We've all had a good time in a McDonald's.

To keep up to date with all the latest advertising, design and creative work from around the globe visit our Creative Works homepage where you can vote for our Creative Work of the Week and Creative Work of the Month.


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