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Only 5% of the UK public want a smart home now - a majority are unaware it's even available


By John McCarthy, Opinion Editor

May 13, 2016 | 2 min read

A mere five per cent of UK consumers say they want a smart home system allowing them to control their home consumption of energy, water, communications and entertainment services.


A 1,000 person study from Harris Interactive further fuelling the low uptake of the devices is the news that almost a fifth of respondents have no interest in adopting the technology in the slightest.

On top of this, 41 per cent of respondents said they do not trust any of their current service providers (including utilities, broadband, telecoms and home security) to deliver a smart home system.

Lee Langford, research director at Harris Interactive, said: “Service providers and others that want to operate in the smart tech space have some way to go to educate and convince the general public of the potential benefits.

“This is still a very open field and the most trusted providers are more likely to be successful in the long term.”

Three quarters of respondents are not aware Smart Home technology is already available, almost a third (31 per cent) believe it will take at least five years or more to develop, while almost one in ten (9 per cent) do not believe a Smart Home System will ever become a reality.


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