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Activision Blizzard partners with Facebook to build its Major League Gaming network's audience

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By John McCarthy, Opinion editor

May 13, 2016 | 2 min read

Games studio Activision Blizzard Media Networks has pinned its hopes on Facebook as it looks to grow an audience for its Major League Gaming TV channel.

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The new partnerships will see MLG.TV launch new content and broadcast experiences through its channels.

New features will debut during Call of Duty: Black Ops III esports competition, MLG Anaheim Open on 10 June. Footage from the event will be broadcast through Facebook to a relevant audience.

Mike Sepso, senior vice-president of Activision Blizzard Media Networks, said: “The size of our digital network, coupled with our insights into this audience’s viewing habits, put us in a unique position to educate the advertising industry on how to safely target these viewers and reach them on their platform of choice.”

Dan Reed, head of global sports partnerships for Facebook, added: “Esports is an exciting space and continues to be a growing priority for us. With over 1.6 billion people on the platform and a growing suite of VOD and live streaming products that partners can use to increase engagement, Facebook is uniquely positioned to help esports fans connect around exciting moments and great esports content.”

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