The Drum Awards Festival - Official Deadline

-d -h -min -sec

Aaron Paul McCann Hulu

Hulu claims binge-watching can actually make you a more honest person in latest campaign


By Minda Smiley, Reporter

May 12, 2016 | 3 min read

In today’s binge-watching world, where nearly every popular show is readily available online in some way, shape or form, Hulu is arguing that people no longer have to lie about being “caught up” on their favorite shows to try and impress friends or stay in the office water cooler conversation.

aaron paul

In its latest campaign out of TwoFifteenMcCann, Hulu is pointing out the awkward and sometimes embarrassing situations that can arise when a person lies about having seen all of the episodes in their favorite series.

One spot shows a fan of Hulu’s The Path run up to the star of the show, Aaron Paul. When Paul asks how far along he’s gotten in the series, the man nervously lies and claims he’s seen every episode. This prompts Paul to discuss one of the show’s recent plot developments, spoiling the show for the man.

The ad ends with the message, ‘Watch More. Lie Less. Hulu Is Here For You.’

Another cheeky ad features a group of friends discussing the show Empire at a bar. To try and stay in the conversation, one guy gives his two cents on a scene of the show that he actually hasn’t watched yet – then begins to panic inside.

“Wait. Did we just pretend we’re caught up on Empire?” he thinks to himself. “We have no idea what they’re talking about. That makes us liars, Mike. Dirty, filthy liars. What’s next? Identity theft? Copyright infringement?”

The latest round of work is part of the brand’s ongoing ‘Come TV With Us’ campaign that launched last fall and “offers a simple alternative to being caught in a tangled web of lies.”

On social, the brand is encouraging fans to share their #TVConfessions on Twitter. With the help of social influencers and its Twitter channel, Hulu is also inviting fans to share their “good, bad and ugly” TV truths for a chance to be featured on the brand’s Tumblr page. Influencers will then look at the “deepest, darkest” confessions and create a piece of digital artwork that will be shared with fans.

More videos are slated to roll out at the end of this month. One will feature Mindy Kaling, star of The Mindy Project, as she helps liars ‘Act Like They’ve Seen It’ by sharing some of her acting tips and tricks.

See the ads below:

Aaron Paul McCann Hulu

More from Aaron Paul

View all


Industry insights

View all
Add your own content +