RBS encourages customers to 'become a Rewards hero' with first ad from The Leith Agency

The Royal Bank of Scotland (RBS) has unveiled its first new campaign since appointing Edinburgh’s The Leith Agency last year.

The campaign seeks to promote the bank’s Reward current account and spans TV, cinema, press, outdoor and online.

Head of advertising at RBS, Petra Cameron, commented: “We’re excited to launch our first campaign with The Leith Agency and proud to be producing creative work in Scotland, using Scottish talent.

“This is a tremendous opportunity for us to connect the Royal Bank of Scotland with the people it serves in a meaningful way, as well as making clear the benefits on offer from our Reward current account.”

Created by Leith creative directors, Phil Evans and Troy Farnworth, the ad tells the story of a little boy whose mum rewards him each month with new action hero gear, thanks to her RBS Reward account.

The Leith group managing partner, Richard Marsham, said the agency was “delighted” at its first major campaign for RBS, adding: “there’s lots more in the pipeline over the coming months.”

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.