The Royal Bank of Scotland (RBS) has unveiled its first new campaign since appointing Edinburgh’s The Leith Agency last year.
The campaign seeks to promote the bank’s Reward current account and spans TV, cinema, press, outdoor and online.
Head of advertising at RBS, Petra Cameron, commented: “We’re excited to launch our first campaign with The Leith Agency and proud to be producing creative work in Scotland, using Scottish talent.
“This is a tremendous opportunity for us to connect the Royal Bank of Scotland with the people it serves in a meaningful way, as well as making clear the benefits on offer from our Reward current account.”
Created by Leith creative directors, Phil Evans and Troy Farnworth, the ad tells the story of a little boy whose mum rewards him each month with new action hero gear, thanks to her RBS Reward account.
The Leith group managing partner, Richard Marsham, said the agency was “delighted” at its first major campaign for RBS, adding: “there’s lots more in the pipeline over the coming months.”