APAC Creative Work of the Week: Disney's 'Vote for Captain America'
Disney teamed up with Clear Channel and Dentsu Mobius Media to turn outdoor ads into live polling stations, promoting the latest Marvel release Captain America: Civil War.
Five screens in Singapore were hooked up to a live social media vote, which asked people to choose #TeamIronMan or #TeamCap, reflecting the plot of the film.
Using technology by Stackla, the screens showed who was winning in real-time and encouraged people to vote themselves. The screens also showed 30 second trailers of the film and live streamed a special event in Singapore around the launch of the film, using the outdoor screens as a medium for live content.
To keep up to date with the latest advertising, design and creative work from around the globe visit our Creative Works homepage where you can vote on which work you’d like to see crowned Creative Work of the Week and Creative Work of the Month.