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APAC Creative Work of the Week: Disney's 'Vote for Captain America'

Disney teamed up with Clear Channel and Dentsu Mobius Media to turn outdoor ads into live polling stations, promoting the latest Marvel release Captain America: Civil War.

Five screens in Singapore were hooked up to a live social media vote, which asked people to choose #TeamIronMan or #TeamCap, reflecting the plot of the film.

Using technology by Stackla, the screens showed who was winning in real-time and encouraged people to vote themselves. The screens also showed 30 second trailers of the film and live streamed a special event in Singapore around the launch of the film, using the outdoor screens as a medium for live content.

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