International children’s charity Save the Children is continuing its support for displaced youngers with a follow up to 2014 video Most Shocking Second a Day.
The creative from Don’t Panic shows the plight of a young British girl trying to escape a UK civil war to parallel the plight suffered by those fleeing Syria and other war hotspots.
As part of the #SaveChildRefugees campaign, the creative takes viewers through the passing seconds of war. The film launched on Monday (9 May) and was pushed through the charity’s social media channels.
Jess Crombie, deputy director of creative at Save the Children said: “Save the Children is working across Europe and around the world to help child refugees. Although our film is fiction, it’s based on the real experiences of refugees, and we hope it will remind people that behind the headlines are children, just like theirs, experiencing things no child should ever have to.”
Joe Wade, managing director and co-founder of Don’t Panic, said: “We hope that Still the Most Shocking Second a Day will remind the world that these children are suffering terribly, through no fault of their own and we need to help them. Still the Most Shocking Second a Day continues where part one left off, featuring a civil war and a societal collapse in the UK. Now the girl in the story is a refugee fleeing from Britain. Our aim is to help people to empathise with refugees by creating this 'what if?' role reversal.”
The original video managed 52m YouTube views since its launch.