Reimagining Advertising: download the book today to discover how today's marketers reimagine classic ad campaigns


By Justin Pearse, Managing Director, The Drum Works

May 4, 2016 | 2 min read

Sponsored by:

What's this?

Sponsored content is created for and in partnership with an advertiser and produced by the Drum Studios team.

Find out more

The Drum launches a downloadable version of its Reimagining Advertising book, created in partnership with GumGum, featuring marketers reimagining seminal ads from the pre-digital age with all today's current digital tools at their disposal.


At the heart of great advertising has always been a great image. But the rise of digital and now the visual web has meant brands are having to dramatically shift how they engage consumers.

So The Drum wanted to find out if we could reimagine some of the most classic, seminal ads of all time to find out how today’s leading creative thinkers would reinvent advertising.

The result can be found here in a digital version of the print book launched with The Drum magazine today.

The book explores how today’s marketing experts would reimagine some of most iconic ads of all time, from Go to Work on an Egg to Smash Mash Martians and Levi’s Launderette campaign.

The results were illuminating and entertaining and demonstrate that the power of ideas in advertising remains central, no matter how fast technology accelerates.

Our panel of experts for Reimagining Advertising was: Gav Thomson, CMO, Paddy Power; Nicole Yershon, Director, Digital Solutions, Ogilvy & Mather Group; Malcolm Poynton, Global Chief Creative Officer, Cheil Worldwide; Jon Wilkins, Executive Chairman, Karmarama; Ross Sleight, Chief Strategy Officer, Somo; Nicky Bullard, MRM Meteorite, Incoming Chairman & Chief Creative Officer; Dom Burch, Former Senior Director Marketing Innovation and New Revenue Walmart UK (Asda); Milton Elias, Head of Mobile & Tech Futures, OMD UK; Nicolas Roope, Founder and Creative Director, Poke; and Caspar Schlickum, Chief Executive, Xasis EMEA.


Content created with:


GumGum is a contextual-first global advertising technology company that captures people’s attention, without the use of personal data. We believe that a digital...

Find out more

More from Advertising

View all


Industry insights

View all
Add your own content +