Craghoppers appoints We Are Boutique to promote Levison Wood collaboration
Travel clothing outfitters Craghoppers has appointed communications agency We Are Boutique to promote its latest campaign – a collaboration with explorer, writer and photographer Levison Wood.
Famous for Channel 4 shows ‘Walking the Nile’ and ‘Walking the Himalayas’, Wood has joined forces with the Craghoppers brand for its 2016 campaign. Taking the lead on strategy, implementation and campaign management across all media platforms, We Are Boutique has been tasked with activating the high profile partnership.
Boutique’s strategy director, Simon Bollon said: “Craghoppers approached us about this campaign because of our strategic strengths and we were hooked from the off. It’s an exciting collaboration between us, media owners and client; what we do best. The result is a cracking piece of work and we’re all proud as punch.”
With heritage in travel journalism and a highly relevant audience, The Daily Telegraph was chosen as the media partner for the campaign. A hero film shot in the Peak District has been activated on The Daily Telegraph’s online hub, through print articles across a six-week period, and via three shorter videos of Wood’s ‘top tips for trek preparation’.
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