Panasonic instructs Isobar to undertake digital mandate for India

Global electrical goods brand Panasonic has appointed Isobar, the digital agency from Dentsu Aegis Network, to partner with them in delivering all their digital marketing needs across India.

Isobar offer a full suite of brand, media and digital communication services and will be tasked with further developing Panasonic’s brand in order to boost sales.

Gopa Kumar, vice Ppresident of Isobar India, said: “We are extremely happy to have Panasonic on board. We are looking forward to creating some truly inspired and creative work for the brand in the days ahead in keeping with our focus on brand narratives leading up to brand commerce.”

Panasonic has branched out from consumer electronics and home appliances in recent years following a programme of market research, innovation and recruitment on the subcontinent, enabling it to expand into areas such as energy, water and food with an Indian workforce of 12,500.