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New York Times hires David Rubin as senior vice president and head of brand

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By Minda Smiley, Reporter

April 28, 2016 | 2 min read

David Rubin is joining the New York Times as senior vice president and head of brand, a newly created role at the company.

Rubin most recently served as head of global brand marketing at Pinterest, a role he left at the end of last year.

In his new position, Rubin will be tasked with “leading enterprise-wide brand strategy, development and execution.” He will report to chief revenue officer of the company, Meredith Kopit Levien.

Of his appointment, Kopit Levien said: “How we lead and tell the story of our brand in a digital era matters more than ever. The New York Times brand is a mighty, meaningful and sometimes-overlooked asset that will play a huge role in our success, and David Rubin is exactly the right person to lead our whole enterprise to think about and act on our brand in ways that help us grow.”

Before joining Pinterest in 2014, Rubin served as marketing vice president of Unilever’s US hair care brands, which include Dove, Suave, and Tresemmé.

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