The Drum Awards Festival - Official Deadline

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By Michael Feeley, Founder and chief exec

April 28, 2016 | 2 min read

In the third episode of Agency Core’s ‘The Studio: What Does Success Look Like?’ video series, Kiwi Gray founders Lena Robinson and Adam Graham outline the factors that they believe bring an agency sales and new business success.

Robinson says: “Over the last few years many agencies have let fear creep into their decision-making, restricting their growth and brand awareness and, crucially, making it very difficult to maintain the unique personality and ambition that inspired the founders to start their agencies in the first place.

"Kiwi Gray’s mission is to help agencies look introspectively, gain confidence by rediscovering their why, the purpose behind their core founding story and use this to attract more of the right type of client. Agencies need to step up and start behaving like the brands they represent and adopting a true B2B ecosystem approach to new business. Fortune really does favour the brave.”

Each episode of ‘The Studio’ video series focuses on a different area of agency growth, providing insights and opinions from key people working within the industry.

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