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Altair lightens the load with Catalyst appointment


By Michael Feeley, Founder and chief exec

April 28, 2016 | 2 min read

Engineering giant Altair has appointed full service marketing agency Catalyst.

Joe Birkedale is managing director of Catalyst.

Following a competitive pitch, Catalyst has been briefed to redevelop Altair’s ‘Enlighten’ website. The new site will play an integral part in Altair’s continued aim to be the world’s leading source for useful, informative and inspirational content on minimising the weight of products across all industries.

A wholly-owned subsidiary of Altair Engineering, Altair ProductDesign™ specialises in weight reduction technology and techniques for use in manufacturing processes. The division has over 800 staff across 45 global offices with clients including Ford Motor Company, Airbus and Motorolla.

Pete Roberts of Altair said of Catalyst’s appointment: “Our new ‘Enlighten’ hub is intended to help inform and educate on the current thinking and trends in the market and highlight advances in lightweight design techniques, materials technology and manufacturing processes. We would expect any agency we work with to already have the highest standards of web design and development. We chose Catalyst as they also understand how to challenge a brief and to then create websites that will actually deliver to the objectives we set; in this instance to cement our position as the global thought leader in the world of lightweight design.”

Catalyst managing director, Joe Birkedale, said: “Many organisations aspire to be thought-leaders, but few truly realise these ambitions. Altair is already an established authority on product design and weight management. This project will further enhance these global credentials and bring an even larger audience to join in the conversations and the development of cutting-edge ideas for years to come.”

The new site will also be the home for Altair’s annual Enlighten Award, which recognises achievements in weight reduction across the automotive industry and is presented in partnership with the Centre for Automotive Research (CAR).

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