By Minda Smiley | Reporter

April 27, 2016 | 2 min read

Earlier this month, lawmakers in North Carolina passed a statewide bill that requires transgender people to use bathrooms that match the sex on their birth certificate, a move that has drawn national criticism for its discriminatory nature.

To protest the controversial bill, called HB2, North Carolina-based McKinney has printed the entire bill on toilet paper rolls and is encouraging local businesses to install them in restrooms or use them as cocktail napkins, shopping bag tissue paper or decorations.

The toilet paper rolls were created to support Equality NC and Human Rights Campaign, two organizations that work to secure rights and justice for the LGBT community. Both are encouraging North Carolina residents to petition the bill at stopHB2.org.

McKinney has also created a one-minute video (above) called ‘Flush HB2’ where it explains how HB2 has hurt business in North Carolina in a number of ways and has spurred musicians to cancel their concerts in the state.

When North Carolina legislators first passed the bill, PayPal canceled its plans to open an office in the state. A number of chief executives, including Facebook CEO Mark Zuckerburg, Apple CEO Tim Cook and McKinney CEO Brad Brinegar, also signed a letter addressed to North Carolina Governor Pat McCrory asking him to repeal HB2 on the grounds that it “is not a bill that reflects the values of our companies, of our country, or even the overwhelming majority of North Carolinians.”

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A number of artists, including Pearl Jam, Bruce Springsteen, and Demi Lovato, have canceled concerts in the state in protest of the bill.

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