Spotify is matching its listeners with Game of Thrones characters based on music preferences

Ahead of this weekend’s Game of Thrones premiere, Spotify is celebrating the return of the popular series by matching its listeners with a character from the HBO show based upon their musical preferences.

Users can go to spotify-gameofthrones.com to find out which character they share musical tastes with. The music streaming site is using listener genre preferences to determine which character playlist a user is likely to enjoy most.

For example, those with a taste for indie music will be directed to a Robb Stark playlist that features songs from The Strokes, Vampire Weekend and MGMT. Pop music fans will be directed to Cersei Lannister’s playlist, where they can enjoy tunes by Madonna, Mariah Carey and Kelly Clarkson.

This isn’t the first time Spotify has dreamed up a marketing gimmick like this. According to The Verge, Spotify did the same thing for Star Wars: The Force Awakens.

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