Silver Spoon rebrands to engage consumers in wake of health concerns

Silver Spoon has updated its identity and packaging design due to increasing pressure to create stronger brand engagement in the wake of changing consumer views around sugar.

The brand tasked BrandOpus with bringing a 'brighter perspective' to Silver Spoon and elevate it out of the 'functional commodity space' to foster an emotional connection with consumers.

To achieve this the agency focused on Silver Spoon's most recognisable asset, its spoon, and updated it to include a quirky face.

“With this new identity, Silver Spoon feels less commoditised as a brand.” said Paul Taylor, executive creative director, BrandOpus. “The identity, and pack designs are full of witty little quirks to make consumers smile when they are discovered. The brand is no longer about function, but about making everyday brighter.”

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