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News platform Upday appoints Rooster to build brand in the UK


By Michael Feeley, Founder and chief exec

April 20, 2016 | 2 min read

Upday, a unique news service borne out of a strategic partnership between leading European publishing house, Axel Springer, and Samsung Electronics has appointed Rooster PR.

Upday combines both human and algorithm generated news.

With a focus on b2b media relations, Rooster’s remit for upday is to build brand and product awareness and position upday as the industry innovator among the UK media and advertising trade, ahead of the launch of a unique and innovative new mobile advertising offering in June 2016.

Consumer PR will be a secondary focus, with Rooster identifying relevant opportunities in suitable tech titles and columns. Rooster will also take responsibility for the content development and management of the English language version of the upday blog.

As an integrated feature of all flagship Samsung devices moving forward, the upday launch coincided with the release of the Samsung Galaxy S7 & S7 Edge on 11 March 2016. The platform’s USP lies in a unique combination of both human and algorithm generated news, delivered in two different sections: ‘Top News’ offers need-to-know editorial content, selected and curated by dedicated local teams of upday journalists, whilst a ‘My News’ feed provides aggregated want-to-know content, tailored to each individual user’s interests.

Upday’s chief product officer and editor-in-chief, Jan-Eric Peters, said: “Upday is already outperforming its predecessor and we are keen to communicate its success to relevant audiences. Rooster’s work to raise awareness of the service in the UK will be pivotal in powering our growth in the UK and our expansion into further territories across Europe.”

James Brooke, managing director at Rooster PR said: “Upday is already disrupting the way news is consumed on mobile. We’re seriously excited to have been appointed. Upday’s offering for both users and publishers is genuinely unique, with the brand also set to revolutionise the mobile advertising space.”

While upday has its own journalistic voice, the service aims to be, first and foremost, a publisher platform. Linking directly to each news story’s source, publishers can widen their reach with upday and benefit from access to the app’s anonymous usage data to track how well their content is performing.

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