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-d -h -min -sec targets North West businesses with ad campaign


By Michael Feeley, Founder and chief exec

April 20, 2016 | 3 min read

Business comparison website is targeting enterprises in the North West with a new multi-format advertising campaign over the next three weeks, with radio ads encouraging SMEs to “compare, switch and save today”.

John Kehoe is managing director of Media Agency Group. offers SMEs the chance to compare deals quickly and easily and make savings across a range of services, from business finance, energy and bank accounts to van and business insurance.

Radio Airtime Media, the specialist radio advertising division of Media Agency Group (MAG), has coordinated a regional radio campaign on talkSPORT and Smooth Radio North West, with 30 second and 10 second commercials airing until early May. The radio advertisements have been coordinated to ensure maximum impact, with ad spots secured at some peak times including Saturdays and Sundays on talkSPORT and weekdays on Smooth.

Radio Airtime Media has also joined forces with another MAG subdivision, Transport Media, with a high-volume taxi advertising campaign now live on the streets of Manchester and Liverpool to increase brand awareness of in both cities.

Phil Brennan, head of, said: “Cash flow is tight for many SMEs in our region so we want to shout out the message loud and clear that is here to help them get the best deals on business bank accounts, commercial mortgages and business energy and insurance, to save money quickly and easily. What better way than for them to hear us and see us in our region’s largest cities? Many SMEs are unaware of alternative business funding options and 60 per cent are currently spending less than an hour researching lending providers. 50 per cent of businesses never change their energy tariff. We want to create a culture of saving money for small to medium sized businesses and this ad campaign will help us to achieve that.”

MAG’s managing director, John Kehoe, said: “Media Agency Group has coordinated a fantastic radio advertising campaign for through our Radio Airtime Media division. These ads, complemented by regional taxi advertising, will give a strong presence in the North West and will undoubtedly draw the attention of small and medium businesses across the region.”

You can listen to the Business Comparison adverts here.

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Media Agency Group

Media Agency Group is an advertising agency specialising in the purchasing and planning of all media formats across the spectrum of advertising.

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