Hungryhouse inks partnership with cashback rewards platform QuidCo
Hungryhouse is set to link up with cashback site Quidco to give customers the chance to earn cashback with every takeaway they order via the brand's app.
The deal will allow Hungryhouse to tap into the platforms six-million strong userbase, which generates £1.2bn in online sales each year.
Supported by mobile commerce startup Button Technology, the collaboration will be the first of its kind in the UK and will give diners the option to link directly through to Hungryhouse by clicking a button to receive financial rewards. For QuidCo the tie up will look to capitalise on the £8bn Brits plough into the takeaway industry each year.
Hungryhouse has been signaling a move towards increasing integration in recent months. In November 2015 it announced a partnership with Foursquare to deliver users food from their favourite eateries and make it easier to leave reviews and view menus.
Jordan Lunetta, product owner at Hungryhouse said: “We're excited to be partnering with Quidco, as we continue to provide users all across the UK with the easiest and fastest way to order a takeaway.
"Building out our APIs and mobile apps has allowed us to better leverage the Button technology and easily integrate with Quidco. Our users can now save time and money as they have instant access to great food," he added.
Earlier this year, the platform promoted its chief marketer, Alice Mrongovius, to the role of chief executive within parent group Delivery Hero.