Digital Transformation

Highland digital disruptor Ross County football club accidentally deletes website

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By Tony Connelly | Sports Marketing Reporter

April 19, 2016 | 3 min read

With football clubs increasingly investing in their digital platforms it came as a huge surprise to see that Scottish Premiership side Ross County deleted their website.

In what looked to be an immensely bold move from the Highland club, the Ross County website was deleted today (19 April).

The mishap occurred as the result of an error from the club’s web host 123-reg when it was conducting maintenance on the servers, which effectively deleted a number of its websites.

The error has yet to be rectified and has caused major disruption to ticket sales for the Ross County’s upcoming fixture with league leaders Celtic. The website serves as a vital go-to point for fans wanting to purchase tickets: the club’s hometown of Dingwall has a population of just 5,000 yet the club’s average attendance of 4,000 sees many fans travel from outside the town.

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Ross County’s stadium and operations manager David O’Connor said: “Online is a crucial part of our ticket sales, selling merchandise and the website is where fans go to reserve seats on buses and find match information.

“Coming to the ground is not easy for the fan who works nine to five. Our fan base is always widely spread out across the Highlands and it means supporters having to travel quite a distance to get to Dingwall.”

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