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Do It Day Beworthwhile Creativity

Take part in our second BeWorthwhile One Minute Briefs challenge: Advertise a charity to tackle internet trolling


By The Drum Team, Editorial

April 14, 2016 | 2 min read

The Drum and One Minute Briefs are today setting another creative challenge to remind people that donating just a little time can make a huge difference to worthwhile causes.

In the second of our hypothetical creative briefs, we want you to advertise a charity to tackle internet trolling. All you have to do to take part is tweet your idea to @OneMinuteBriefs and @TheDrum using the hashtag #beworthwhile by 7pm tonight.

The submissions will be put to a vote tomorrow with one entrant winning a pair of tickets to The Drum and Mashable's BeWorthwhile event on Thursday 21 April at Advertising Week Europe. We'll also be showcasing the work on The Drum and the best entries will go on display in our gallery at Ad Week next week.

There, we will be hosting the official unveiling of Mashable's BeWorthwhile app, which was devised at The Drum's Do It Day event last year and is for professionals looking to make better use of their corporate volunteering days.

The app uses artificial intelligence to match volunteers' skills, time and location with the charities that need them most. It means you could use your particular skillset to make a major contribution to good causes across the UK.

Last week's brief challenged the creative community to advertise a charity for mobile phone addicts, with 130 brilliant creative responses flooding in from across the industry in just one day. Congratulations to the winner Matthew Wyatt who submitted this idea.

Do It Day Beworthwhile Creativity

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