New-York based mobile advertising firm Kargo is expanding into Europe, opening its first international office in London, it was announced today (14 April).
The opening of an international office will see the company provide mobile advertising products and services to top global brands and publishers including Unilever, the MailOnline and Hearst UK.
Harry Kargman, chief executive and founder of Kargo, said: “We need to raise the bar everywhere in mobile advertising by defining great consumer experiences and high impact campaigns. We’re very excited to be able to bring our innovation and unique capabilities to the rest of the world. Now is the perfect time to expand our global footprint given the extraordinary support of our current partners."
Kargo’s international presence will be managed by Owen Hanks, who was recently named its first international general manager to lead worldwide expansion.
Hanks will lead the London office and continue to expand Kargo’s global footprint, spearheading business development and establishing strategic relationships with international brands and media companies. He will report to Kargo’s chief strategy officer, Doug Rohrer.
Hanks said, “Top clients have relied on Kargo to help them scale their brand marketing to the mobile phone, and now more than ever, I believe Kargo’s unique commitment to quality and transparency will build loyalty worldwide. It is important to think globally and act locally, and I’m honored to play a role in what is sure to be a successful period of growth and innovation.”
Kargo currently has an invitation-only media alliance with over 300 publishers such as the MailOnline.
Hannah Buitekant, general manager of programmatic at MailOnline UK, said: “Kargo is a rare partner for publishers looking to embrace high quality mobile experiences, and we’re excited that they are now in the UK.”