The Drum Awards Festival - Official Deadline

-d -h -min -sec

Go Outdoors returns to TV with unique take on 'Go West'

Author

By John McCarthy, Opinion Editor

April 14, 2016 | 2 min read

UK outdoor retailer Go Outdoors has released a TV campaign boasting a unique take on the Pet Shop Boys’ ‘Go West’ song.

Set to air first on Thursday night during Emmerdale, the ad showcases some of the activities you can do using products available from Go Outdoors, including climbing, fishing, camping and cycling.

Filmed in Snowdonia, the ad runs as the first of a series set for release during the summer months.

Chris Matthews, chief executive at Go Outdoors, said: “We celebrate the outdoors and everything it has to offer. Our advert is just one of the ways we are encouraging customers to get outside more this summer, whether it’s to a music festival, camping with the kids or walking the dog, we have the equipment required to make sure you’re prepared for every adventure.”

Trending

Industry insights

View all
Add your own content +