US Creative Work of the Week: Bennison – Baby Care Wear

High-end children’s sleepwear company Bennison has partnered with agency Gyro to provide babies all around the world with clean pajamas.

For every sale Bennison makes, it donates infant pajamas to some of the poorest countries in the world. But keeping these pajamas and other clothing clean is an issue for many mothers in impoverished areas, since sometimes their only option is communal bar soap.

To try and solve this problem, Gyro and Bennison came up with the ‘Baby Care Wear’ package, which has been voted by US Creative Works readers as Creative Work of the Week.

According to Gyro, each pajama sent to impoverished areas is wrapped in a package made of water-soluble, non-toxic, biodegradable soap paper that is divided into 18 squares. Each square can then be ripped off and put into a small amount of water to create soap that mothers can use to clean the pajamas.

Working with partner relief agencies, Bennison has delivered these packages throughout western Africa and to women shelters in the US. According to Bennison, the company has shipped more than 4,000 pairs of pajamas around the world to date, and it hopes to double that number in the next six months.

If you’d like to vote for next week’s US Creative Work of the Week, visit our US Creative Works here.

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