GoDaddy puts the spotlight on quirky entrepreneurs in latest campaign

GoDaddy has rolled out a campaign in North America that shows viewers how it can help entrepreneurs turn their quirky ideas into actual businesses.

It’s the first work that TBWA/Chiat/Day New York has created for GoDaddy since winning the brand’s global account in November. The Arizona-based company tapped TBWA/Chiat/Day New York as its first global agency last year to help the brand increase its international presence.

Previously, Barton F. Graf handled the brand’s creative work in the US and Canada.

The new campaign aims to show viewers how GoDaddy can help and support all kinds of different small business owners. In a quirky TV spot that’s set to air in North America, a woman named Johanna tells the story of how she started her own business, ‘Cats with Hats’ (above).

A two-minute version of the video will run online, and an “interactive” portion of the campaign encourages people to visit catswithhats.com if they want to upload pictures of their cats and place different hats on them. Two more campaign spots are set to roll out in North America over the coming weeks, according to GoDaddy.

Called ‘Go You,’ the campaign is similar to spots that the brand has run in the past, including a 2014 one that features a small business owner who does a strange celebratory dance when she finally gets business from someone who isn’t related to her.

In the coming weeks, GoDaddy will take the ‘Go You’ campaign to a global level with “internationally-targeted work” in markets including the UK, Asia, and Latin America.

While the international work has not been released yet, GoDaddy said it will “acknowledge the hard work and tenacity needed to persevere as a business owner.”

GoDaddy has offices in 16 locations including Massachusetts, India, and Australia and has 14 million paying customers, according to the company.

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