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Mashable lay-off count up to 30 including video editorial, business and politics

The raft of redundancies at Mashable include senior video, business and political journalists from its editorial teams as the publisher shifts to root its coverage in digital culture.

So far, 30 staff are believed to have been axed. Mashable has not revealed the number, though posts on social media have clarified as well as revealed some of those people that have left.

Those departures include director of video Mike Schmidt, political editor Juana Summers, business editor Heidi Moore and managing director Jonathan Ellis. The exits of chief content officer Jim Roberts and chief revenue officer Seth Rogin were widely reported yesterday (7 April) when news of the redundancies first broke.

While Mashable has scrapped some of its business and politics teams, the company hopes to develop its real-time news coverage, including an increased focus on breaking news and cultural trends being
 discussed on social networks. That shift will also impact its core coverage - technology, web culture, science, social media,
 entertainment, business and lifestyle - which will all be told “through a digital lens”, according to Mashable founder Pete Cashmore on the changes.

Cashmore announced the changes via a post on LinkedIn, revealing his business will move away from covering world news and politics as standalone channels. Consequently, video will become an even bigger part of its output, fuelled by plans to have all its video producers live on the same team.

His announcement comes a week after Mashable secured $15m from Turner to expand its video and branded content offering.

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