Aruba Tourism Authority retains Digital Visitor for social media

Following a successful collaboration in 2015, The Aruba Tourism Authority has retained Digital Visitor as its social media agency.

The campaign will raise awareness of Aruba among UK holidaymakers.

Specialising in granular targeting of audiences on social media, Digital Visitor has been appointed to further raise awareness of Aruba as a destination among a UK audience. Focused on the diverse culinary experiences available on the island, the end-to-end social media campaign is designed to capture the attention of holidaymakers and acquire targeted leads for Aruba’s ongoing marketing strategy.

Joanna Walding, UK & Ireland country manager for Aruba Tourism Authority, said: “We were incredibly pleased with the work Digital Visitor did to provide UK coverage for Aruba in 2015. And we’re looking forward to seeing similar results this year, building on the successes of the previous campaign to promote the exceptional culinary diversity of the island.”

Digital Visitor’s client services director, Simon Jones, said: “Going beyond the simple ‘like’, our brand of social media is one that clearly resonates well with tourist boards in the UK and beyond. I’m pleased that our relationship with Aruba is set to continue, as our campaigns with the tourism authority epitomise the potential targeted social media has for delivering a lasting impact for destinations.”

Digital Visitor specialises in cost-effective lead generation through social media, working with clients including Barbour, AccorHotels, HarperCollins and Rickshaw Travel.

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