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Nationalist boycott of Tunnock’s Tea Cakes flops as sales soar

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By John Glenday, Reporter

April 7, 2016 | 2 min read

An attempt by die hard supporters of Scottish independence to strong arm one of the country’s favourite biscuit brands into ditching its ‘Great British Tea Cake’ slogan has failed after sales rose following the action.

The Lanarkshire based confectioner caused outrage amongst hardline Nationalists for the cardinal sin of associating itself with Britain before Scotland but despite the bluster Tunnock’s are now selling hundreds of thousands more of the marshmallow and chocolate domed treats than before the storm.

Fergus Loudon, operations director at Tunnock’s, told The Times: “It meant the Tunnock’s name was being talked about all over the world and people are still talking about it. It prompted a lot of people to go out and buy tea cakes and has been fantastic for us in terms of sales. There was a definite spike. Our sales went up by at least 10 per cent.

“January is traditionally a quieter time for us, so this was a real boost. Sales are very, very strong. Our order book is full to overflowing.”

Tunnock’s gave itself the tag line of ‘Great British Tea Cake’ to capitlaise on the popularity of the Great British Bake Off’ for a poster campaign on the London Underground introducing commuters to the foil wrapped delicacy.

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