The Dorset and Wiltshire Fire and Rescue Service unveils new public website by Thinking Juice

By Naomi Taylor | Client Services Manager

Thinking Juice


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April 5, 2016 | 2 min read

The recently-formed Dorset and Wiltshire Fire and Rescue Service has unveiled its new public website, developed by creative agency Thinking Juice.

The start of this month marked the launch of the Dorset and Wiltshire Fire and Rescue Service for residents of Bournemouth, Dorset Poole, Swindon and Wiltshire, after the two neighboring Services merged to save money. The merger required a new identity and public-facing platform to communicate the new united jurisdictions and provide the public reassurance around the merger. Investment for the site new came from a government grant received to help the two services combine.

Vikki Shearing, head of information and communication at Dorset and Wiltshire Fires and Rescue Service said of the new website: “Education around fire prevention and supporting the wider health agenda is of the upmost importance to the new Service. Thinking Juice have delivered an easily manageable platform that’s accessible for all the community and will stand the test of time. We’re excited about the benefits this will give us.”

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Matt Leach, head of development at Thinking Juice added: “The new site will allow the authorities to maintain communication with their surrounding communities at this crucial time. The challenge for us was to ensure the site complied with the security measures. We delivered the best functional service possible while being able to make cost efficiencies. My team is extremely proud of the project and it’s given us the opportunity to enhance our knowledgebase within this unique industry.”

The new site will also support the recruitment of on-call fire fighters and corporate staff vacancies as the service adjusts to its new structure.

Thinking Juice are a creative agency based in Bournemouth who work with clients such as John Lewis, Barbour and Del Monte.

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