Ad of the Day: Change Please - A true story about change
In November, The Big Issue joined forces with FCB Inferno to help launch the social enterprise Change Please.
Aiming to train the homeless as baristas to sell coffee from mobile vans, Change Please has sold more than 78,000 cups of coffee since launching. To mark the success of the enterprise, FCB Inferno has created a film following one of the initiative’s first baristas, Jatinder.
Of his experience Jatinder said: “I had been to the council trying to get accommodation, but had been told I wasn’t a priority…Before this, I thought coffee was just pouring some water on to the Nescafe. But I had a couple of training days before Christmas and started working with Change Please full time at the start of this year.
“I saved up my wages and now rent a little room, it makes me smile every time I jump in the shower, or use the toaster, or open the fridge and take some food out to eat. This job has made it all possible. I have a lot to thank Change Please for.”
In addition to expanding from one to five sites across London and employing 12 formerly homeless people as expert baristas, Change Please is also in talks with a major UK retailer to stock its coffee in stores.
Jatinder added: “As the company grows, I hope to grow with it. I had forgotten what I was capable of – being homeless was taking up all my time. Being back in employment has brought out the best in me.”
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Executive Creative Director: Al Young, Owen Lee
Art Director: Jack Walker
Copywriter: Ali Dickinson
Additional Credits: Head of Planning: Chris Baker
Account Director: Sam Edwards
Producer: Mandy Boyter, Rosie Hutchinson
Audio Post Production: Angell Sound
Music Composition: Gareth Grover
Production Company: Nice Shirt Films
Director: Stuart Douglas
Producer: Richard Martin
Production Manager: Lucy Glyn
DOP: Ben Chads
Production Design: Nicholas Ellis
Editor: Flaura Atkinson @ The Quarry
Post Production: Raised By Wolves
Account Manager: Hanna Davis, Hector Manning Marsh