Ad of the Day: Change Please - A true story about change

In November, The Big Issue joined forces with FCB Inferno to help launch the social enterprise Change Please.

Aiming to train the homeless as baristas to sell coffee from mobile vans, Change Please has sold more than 78,000 cups of coffee since launching. To mark the success of the enterprise, FCB Inferno has created a film following one of the initiative’s first baristas, Jatinder.

Of his experience Jatinder said: “I had been to the council trying to get accommodation, but had been told I wasn’t a priority…Before this, I thought coffee was just pouring some water on to the Nescafe. But I had a couple of training days before Christmas and started working with Change Please full time at the start of this year.

“I saved up my wages and now rent a little room, it makes me smile every time I jump in the shower, or use the toaster, or open the fridge and take some food out to eat. This job has made it all possible. I have a lot to thank Change Please for.”

In addition to expanding from one to five sites across London and employing 12 formerly homeless people as expert baristas, Change Please is also in talks with a major UK retailer to stock its coffee in stores.

Jatinder added: “As the company grows, I hope to grow with it. I had forgotten what I was capable of – being homeless was taking up all my time. Being back in employment has brought out the best in me.”

To keep up to date with all the lastest advertising, news and creative work from around the globe visit our Creative Works homepage.

Executive Creative Director: Al Young, Owen Lee

Art Director: Jack Walker

Copywriter: Ali Dickinson

Additional Credits: Head of Planning: Chris Baker

Account Director: Sam Edwards

Producer: Mandy Boyter, Rosie Hutchinson

Audio Post Production: Angell Sound

Music Composition: Gareth Grover

Production Company: Nice Shirt Films

Director: Stuart Douglas

Producer: Richard Martin

Production Manager: Lucy Glyn

DOP: Ben Chads

Production Design: Nicholas Ellis

Editor: Flaura Atkinson @ The Quarry

Post Production: Raised By Wolves

Account Manager: Hanna Davis, Hector Manning Marsh

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