Anti-advertising group picks on Oglivy, TBWA et al in guerrilla campaign
The anti-advertising group Brandalism has installed a series of posters outside the offices of large UK agencies, including Ogilvy, J Walter Thompson, AMV BBDO and TBWA, calling on the industry to ‘switch sides’.
The campaign references work the companies have delivered for the likes of BP and the British Army and calls on creatives to ditch their corporate clients in favour of changing the world. Brandalism claims the signage, which has been installed without permission, and was developed with the help of former advertising employees.
Today (25 March) will also see the artists’ network take action in 20 cities across Europe, North America and South America - covering up outdoor advertising panels, hosting public meetings and embarking on a social media campaign.
Robert Marcuse, a spokesperson from Brandalism, said: "The advertising industry has a profound impact on our values and what we consider important in life. The skills of thousands of creative people are needed not to sell us more stuff, but to overcome the multiple social crisis of our times such as climate change, social inequality and child poverty.
“We want to start a conversation with those working in advertising about how we move beyond consumption and economic growth."