Disney has teamed up with shoe shop Clarks to launch a push for its forthcoming animation, Zootropolis.
Led by Havas Media, the integrated campaign will see the entertainment giant and footwear brand join forces to target children aged five to eight-years old via a range of prizes and experiences – including store discounts, goody bags and a holiday to Howler Monkey Sanctuary in Belize.
The ads will run across TV, digital, cinema and in-store, giving children the chance to "step into the world" of Disney's Infinity 3.0 game as characters from Zootropolis.
Running from 25 March throughout Easter, the drive follows on from Clarks' 2015 deal with Disney to promote Infinity's 2.0 in retail for the first time.
Anna Hill, chief marketing officer, at the Walt Disney Company UK and Ireland said: "This collaboration is another great example of how Disney can create innovative and engaging campaigns for high street brands, allowing them to reach new audiences through the use of our brilliant content.”
“We’re excited to be continuing our work with Havas Media and Disney after the success of our Disney Infinity 2.0 partnership last year," asserted Emma Jefferies Clarks' senior marketing manager, childrens for UK and Ireland.
"Our campaign with Zootropolis will be integrated across all of our touch-points, and it looks set to excite children and drive sales over the key Easter trading period," she added.