Ad of the Day: HP - Unstandardized Learning

HP has teamed up with gyro San Francisco to help push its education solutions.

Proving there is no such thing as a standardized child, ‘Unstandardized Learning’ shows how HP provides teachers and students the tools to make education more flexible, collaborative and dynamic.

Of the campaign, Ronny Northrop, executive creative director at gyro San Francisco, said: “The school system as we know it is completely outdated; it was designed and engineered to produce identical people with the same predetermined knowledge and skill sets.

“And today’s most successful people, companies and technologies all share individual inventiveness and disruption of the status quo in their DNA.”

Working together HP and gyro realized that the modern educator’s role has “shifted from teaching knowledge to facilitating learning” so with this in mind set out to demonstrate how HP Education Solutions enables teachers and students to “not just learn by covering what has been done and how it’s been done, but to learn and discover what could be done.”

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Agency: gyro San Francisco

Chief Creative Officer: Christoph Becker

Executive Creative Director: Ronny Northrop

Creative Director: John Reid

Copywriter: John Reid

Additional Credits: General Manager: Drew Meyers

Group Account Manager: Matt Allen

Account Manager: Alice Yom

Chief Strategy Officer: Auro Castelli

Director of Digital Strategy: Sean Bonthuys

Director: Steve Mapp

Producer: Ben Latimer

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