Creative Works Ad of the Week: Compare the Market - The Heroic Journey

After ditching Nicole in their last campaign Aleksandr and Sergei are back on the streets of LA and triumphing in The Drum’s Creative Works.

Voted Ad of the Week by The Drum readers, Compare the Market’s latest campaign sees the meerkats become their favourite superheroes – Batman and Superman.

Timed to coincide with the launch of Batman v Superman: Dawn of Justice this week, the spot promotes Compare the Market’s new limited edition Batman and Superman soft toys.

To vote for next week’s Ad of the Week visit the latest Creative Works round-up and to check out the latest advertising, design and creative work from around the globe visit our new Creative Works homepage.

Agency: VCCP

Executive Creative Director: Darren Bailes

Creative Director: Matt Lloyd

Creative Team: Matt Hynds, Liam Wilson

Additional Credits: TV Producer: Carly Parris

Executive Producer: Andy Leahy

Planner: Rik Mistry

Production Company: Passion Pictures

Director: Dave Scanlon

Executive Producer: Russell Mclean

Animation Producer: Anna Cunnington

Live Action Producer: Patrick Duguid

Editor: Gus Herdman

Animation & VFX: Passion Pictures

VFX Supervisor: Neil Riley @ Passion Pictures

Colourist: Simone Grattarola @ Time Based Arts

Post Production: Brain Carbin @ Rushes

Sound Engineer: Ben Leeves @ Grand Central

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