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Adland calls out Ad Age on Twitter over 'sexism' in the industry

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By Tony Connelly | Sports Marketing Reporter

March 21, 2016 | 3 min read

Tensions between two of the advertising industry’s leading news publications, Adland and Advertising Age, were made public after an open Twitter dispute.

Adland creator Åsk Wäppling

Website Adland, which archives commercials, called out Ad Age for an article titled ‘What It's Like to Be a Woman in Adland: Stories of Sexism in the Office’.

Adland creator Åsk Wäppling

The piece recounts true stories from prominent women in the business who have experienced serious sexism within the industry from high level executives.

While Ad Age appears to be referencing the advertising industry and not Adland itself, the use of the title could be mistaken as insinuating that the website Adland was indeed sexist.

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Ad Age did not respond on Twitter, which led to Adland voicing its grievances in regards to how the advertising news site was treating an industry news source headed by a woman.

Åsk Wäppling (pictured) founded Adland in 1996, and the site has gone on to become the largest archive of commercials in the world.

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