Design

Michael Kors enters wearables market with smartwatch

By Katie Deighton | Senior Reporter

March 18, 2016 | 3 min read

Fashion label Michael Kors has unveiled the first product in its new wearable accessories line – a smartwatch powered by Google’s Android Wear platform.

Revealed at tradeshow Baselworld 2016, the Michael Kors Access display smartwatch is being marketed toward fashionistas – rather than those with a focus on tech - and will initially retail online and in stores at $395 (£274).

Sartorial features include customisable watch faces, such as a classic but digital chronograph and a glittering animated background, and interchangeable leather and silicone wristbands. A ‘glamourous’ version is available for women, while a ‘sporty’ model has been designed for men.

The tech can run with both iPhone and Android phones, with the touchscreen displaying features such as social media updates, texts, emails, app notifications and fitness tracking as well as Google’s Smart Help and voice-activation.

John Idol, chairman and chief executive of Michael Kors, said: "Our brand is built on giving our customers what they want for their 24/7, fast-paced lifestyle. We know they’re busy and need to be connected.

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"We’re now offering them a smartwatch that lets them have access to a world of glamour, escape and adventure."

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