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B&Q encourages the nation to get creative in new ad push

B&Q has placed creativity and home enjoyment at the heart of its latest campaign, centered around the idea ‘Let’s Create’.

Launching today (Thursday 17 March) on Facebook and tomorrow on TV, the mockumentary-style ad showcases how B&Q has helped unlock creativity in its customers – namely Fred – who just happens to be a zebra.

Created by WCRS over the last four months, the campaign spanned press, radio, catalogues and banners in store to support the TV push. Tasha Gladman, customer and marketing director at WCRS, commented: “Building on customer insights, B&Q’s new Let’s Create campaign will engage with customers in a different way – it’s all about projects and the way we can help inspire customers to create homes to feel good about.”

Creative director at WCRS, Steve Hawthorne, added it had been “great fun” to work with B&Q, taking the brand in a “new, exciting direction.”

“DIY is evolving and B&Q are leading the way by encouraging people to create homes that are unique to them. The campaign continues B&Q’s fun, accessible approach to home improvement by showing people what’s possible with a bit of ambition and a little help from B&Q.”

The launch of the campaign has been timed with Easter as the nation’s thoughts turn to home improvement. An additional content strand, including increased use of digital and social channels, has also been developed to give inspiration and practical advice on how people can create the home and garden they’ve always dreamed of.