Subway whisks unsuspecting Liverpool fans off to surprise training session with Daniel Sturridge
Subway offered unsuspecting Liverpool fans the chance to take part in a behind-closed-doors training session with striker Daniel Sturridge as part of a ‘Late for Training’ stunt promoting its sponsorship with the club.
Shot with hidden cameras the stunt shows four individual Liverpool fans having a casual look around the club shop in Liverpool One Shopping Centre before being whisked away on a surprise round trip of the city as they rush to training.
The journey started when puzzled fans were greeted by an interactive quiz in the middle of the Liverpool shop floor. After answering a series of questions they were then asked if they were free for the remainder of the day and those who replied 'yes' received a message on screen informing them that they were late for training.
Staff then rushed them into a taxi which then stopped by Subway were they collected their training gear from club legend John Barnes. The participants were then taken to the club’s Melwood training ground were they met Liverpool striker Daniel Sturridge for a mock training session.
The latest marketing news and insights straight to your inbox.
Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.Sign up
The ‘Late for T raining’ stunt is the latest in a series of Subway content-based activations developed by London-based agency PRISM.