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Manchester United oil up their sponsorship juggernaut with new Gulf deal


By Tony Connelly, Sports Marketing Reporter

March 14, 2016 | 2 min read

Manchester United have inked another sponsorship agreement, announcing a new partnership with Gulf Oil International.

Manchester United partner with Gulf Oil

The three-year global partnership will see the global fuel brand’s distinctive orange disc featured on Old Trafford’s perimeter boards during Premier League, FA Cup and League Cup matches.

The partnership fits well with both parties’ ambitions to strengthen their presence in Asia, particularly in rapidly developing regions such as India, China and Indonesia.

Manchester United’s group managing director, Richard Arnold, said: “While both Manchester United and Gulf have evolved and adapted since their foundation more than 100 years ago, neither has forgotten its roots. Gulf always seeks to demonstrate its core values of quality, endurance and passion, which are principles that are also held by the Club.

“Gulf Oil International already has significant experience in sport and we are looking forward to working with them to expand that into football. Through this partnership we will further our commitment to reach our fans around the world, especially in Asia.”

The Hinduja Group company’s president, Frank Rutten, described the deal as a “truly exciting opportunity for Gulf to expand beyond our motorsport sponsorships and to stand on the global stage - showing the ambition and growth aspirations of the brand.”

Fittingly the deal with Gulf Oil follows on from a recent partnership with a Japanese engine company, Yanmar, which yielded a Manchester United co-branded tractor.

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