Read our new manifesto

Now available on-demand

Get inspired. Find solutions. Harness the power of digital marketing.

Featuring Speakers from

Agencies 4 Growth Festival Logo
Agencies 4 Growth Festival Logo
Agencies 4 Growth Festival Logo

Justin Bieber's 'Purpose' tour merchandise recalled over spelling error

Justin Bieber's team have been forced to recall the star's merchandise promoting his 'Purpose' tour thanks to an unfortunate spelling error.

The singer's people have issued a recall order for a series of t-shirts which sported a typo where 'Purpose' was mistakenly spelled as 'Purose'.

Observant fans noticed the oversight over the weekend. The blunder meant the text on the shirts read: “Many are the plans in a person's heart, but it is God's purose [sic] that prevails.”

Fans who bought the said t-shirts, which were on sale at Seattle's KeyArena have since been told they can swap them for a correctly-spelled garment.

Bieber was appointed as the brand ambassador for Calvin Klein last spring in a move the brand's marketing chief Melisa Goldie said was the "hardest choice" she's ever faced.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis