Stella Artois celebrates 600th anniversary and formative family moments with ‘Be Legacy’ ads

By John McCarthy | Media editor



stella artois article

March 11, 2016 | 3 min read

Stella Artois is celebrating its 600th anniversary with a ‘Be Legacy’ 360 brand campaign.

Looking to underline the brand’s definitive moments, the ads tell the stories of Sebastian and Isabella Artois, who endured conflict, crises, and historical change.

Created by Mother, the campaign is focused around the legacy of the brand, hoping to encourage consumers to make a similar mark.

Todd Allen, global vice president of Stella Artois, said: “You can only have a Legacy when you leave something for the next generation to enjoy” said Todd Allen, Global Vice President of Stella Artois. “But it’s not just about fame; it’s about creating something tangible that others can appreciate.

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up

“Sebastian and Isabella Artois both made decisions that had a huge impact on Stella Artois’ history and success that is still being enjoyed today. Although these events took place centuries ago, their stories show a determination and ability to break through barriers that are still very relevant and inspiring for people today.”

The brand has been traced back to the original Den Hoorn brewery in the town of Leuven, Belgium.


Content created with:

More from Advertising

View all


Industry insights

View all
Add your own content +